Posted by: dystopiandaze | February 4, 2011

Buy this! Buy that!

I’m sure a lot of this is sounding familiar to you. As our own technologies have advanced we have seen how it has impacted our lives. For example, as the internet has becomes more and more accessible, from home PCs to laptops to phones with internet capabilities, we seem to spend more and more of our time online.

So what’s the hitch with Feed? An invention that makes a faster, better, stronger version of the internet so accessible that it becomes a part of ourselves sounds pretty convenient. Is the government controlling the feeds? Well, not exactly.

But the braggest thing about the feed, the thing that made it really big, is that it knows everything you want and hope for, sometimes before you even know what those things are … Everything we think and feel is taken in by the corporations, mainly by data ones like Feedlink and OnFeed and American Feedware, and they make a special profile, one that’s keyed just to you…

-pg. 40, Feed

Facebook Advertising

Okay… creepy! I already have a hard enough time with the way companies keep track of my browsing history and that’s not even in my head. A few years ago I bought a 25 gallon bag of packing peanuts on Amazon for a design project. For quite awhile (aka before I requested that Amazon discontinue emailing me) I received emails like, “Take a look at our Duck CareMail Biodegradable Peanuts, 0.31 Cubic Feed” or “We suggest: Sealed Air Recycled 5/16 Inch x 12 Inch x 100 Feet Bubble Wrap”. Even worse than poorly targeted advertisements for office products is the advertising on Facebook, perhaps because it sometimes works so much better. On Facebook the “self-service ad system” allows a company to select a very specific target audience for which their advertisements will appear. As the New York Times explains,

…a promoter can advertise tickets to a band’s concert to the select group of Facebook users who live in the area and have mentioned that band on their profile page or status updates. Or a wedding photographer can show ads only to people in a certain city who have switched their relationship status to “engaged.”

Brad Stone, New York Times

I can only imagine what advertising companies could do with knowing nearly everything about me from what I’ve previously bought to what I’m looking at or even what I’m thinking about. Well, I don’t really have to imagine, since Anderson does a pretty good job of describing that. From mindless televisions shows such as “Oh? Wow! Thing!” to upcars to blue jeans, Titus and the majority of the world live with this constant stream of information. Information overload, heavy on the advertising. Advertising heavy on the consumer stalking.



Advertisements

Responses

  1. guh, i’m so glad you posted about this. i find it so unnecessary when i log onto amazon and they have a list of “recommended” items for me. it’s not so much an issue of privacy for me as it is just plain pointless. if i wanted a book on the human body, i’d look it up myself.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: